Everyone seems to be crying these days about
the economy …
But did you know just how many people have
succeeded in spite of themselves, living off
the “fat of the land”, ignoring the waste in
their advertising efforts, … not realizing
just how much more was sitting in their PPC
accounts if they only knew how to eliminate
the bleeding and optimize their Adwords
account?
* Stop The Bleeding in Your Adwords Account
Now:
http://clicks.aweber.com/y/ct/?l=MbLZG&m=1clZ8WrvC_MTfL&b=Eix8fM_zmbmRiREgkYHWxQ
Pay per click is undoubtedly THE advertising
breakthrough of the 21st century.
For the first time in history, you only show
your ad to people already interested in what
you’ve got to offer, … and you only pay
when they visit your “store”
But because the search engines charge
advertisers less money for truly relevant ads
which get plenty of clicks (and add a penalty
to all the others), … it’s also the first
time in history that managing a single ad
campaign has become a full time job!
You see, increasing competition, costs, and
quality requirements imposed by the search
engines make it VERY difficult for most
people to maximize their PPC returns unless
they’re doing ALL of the following ALL the
time:
Do you run split tests (and advanced,
multivariate tests) on all your pay per click
campaigns to improve the performance of every
keyword, and adgroup?When you run split
tests, do you base the winner on which ad
makes you the most money each time it’s
shown…
or are you still using the old-school method
of comparing click through and conversion?
Hint: you’ve got to combine click through and
conversion into one number — profit per
impression — or else you’re just making the
search engines rich!
Do you systematically “peel and stick”
keywords so you can deliver precisely what
searchers are looking for… and immediately
“take them out” of the competitive
environment?Are you tracking conversions to
leads and sales at the keyword level?
Are you leveraging the mountain of traffic
available in Google’s content network…
or are you confused by the extremely
different way in which it functions?
(It requires distinctly different types of
ads, a different way of defining adgroups, a
different type of landing page, and regular
tracking and exclusion of non-performing
sites)
Do you regularly roll out your winning
campaigns from Adwords to not only Yahoo and
MSN, but also to second and third tier search
engines like Miva, 7Search, and Goclick in
order to maximize the traffic you’ve already
determined to be profitable?
Are you leveraging dynamic keyword insertion
the right way?Are you spying on your
competitor’s keywords and ads, search
position, and impressions … then tracking
their campaigns on a daily basis? Do you
know which competitors are most successful,
on what keywords, and with which ads?
How else would you know who to emulate and
who to ignore?*
Stop The Bleeding in Your Adwords Account
Now:
http://clicks.aweber.com/y/ct/?l=MbLZG&m=1clZ8WrvC_MTfL&b=Eix8fM_zmbmRiREgkYHWxQ
Are you using ALL 8 match types in your pay
per click campaigns, or are you confused
about the subtle, but powerful differences
between them? (Yes: there are actually EIGHT
keyword match types in Google)Do you know the
difference between “keyword intelligence” and
“market intelligence” …
and do you have a method for integrating
market intelligence insights into your PPC
campaigns?If you market internationally, do
you run separate campaigns for different
countries?
(Competition varies greatly from country to
country …
why bid all your traffic at the most
expensive price levels?)If you market
locally, do you geo-target down to the state,
city, or even the town level?
What measures do you take against click
fraud? Do you identify violators and screen
out their IP addresses?
How aggressively do you use negative keywords
in your campaigns?
(Hint - many advertisers reduce their costs
by 30% or more without losing a single sale
when they identify an exhaustive list of
negatives)
Do you regularly monitor your server logs to
expand your keyword reach?
(They’ll show you specific keywords people
searched for that you may not be bidding on -
- add them to your campaigns to reduce your
costs and increase your click through rates &
traffic!)
Do yourself a favor … if you use any type
of PPC, have a look at:
http://clicks.aweber.com/y/ct/?l=MbLZG&m=1clZ8WrvC_MTfL&b=Eix8fM_zmbmRiREgkYHWxQ
Now and see if you can pick up the slack in
your business.Because the way things are
today, you just can’t afford to let it
continue bleeding out.
To the top,
Daegan
“The King Of Never Calling A Single Lead”
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==> http://www.daegansmith.com/kingscourt
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